Advertising And Marketing Professionals

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Advertising And Marketing Professionals

Occupation

Advertising And Marketing Professionals

Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns and develop market opportunities for new and existing goods and services.

Develop marketing plans or strategies

A person working in this occupation might be likely to spend 18% of their time on this task.

This specific skill is part of the “Develop marketing plans” within the “Sales and marketing” skills cluster family.

Confer with peers to accomplish work

A person working in this occupation might be likely to spend 13% of their time on this task.

This specific skill is part of the “Communicate and collaborate” within the “Communication and collaboration” skills cluster family.

Direct sales, marketing or customer service activities

A person working in this occupation might be likely to spend 11% of their time on this task.

This specific skill is part of the “Manage services, staff or activities” within the “Business operations and financial activities” skills cluster family.

Supervise employees

A person working in this occupation might be likely to spend 11% of their time on this task.

This specific skill is part of the “Supervise staff” within the “Human resources” skills cluster family.

Evaluate program effectiveness

A person working in this occupation might be likely to spend 7% of their time on this task.

This specific skill is part of the “Establish organisational policies or programs” within the “Business operations and financial activities” skills cluster family.

Compile operational data

A person working in this occupation might be likely to spend 5% of their time on this task.

This specific skill is part of the “Manage or document operational procedure or process” within the “Operating procedures and processes” skills cluster family.

Determine pricing or monetary policies

A person working in this occupation might be likely to spend 5% of their time on this task.

This specific skill is part of the “Conduct financial transactions or processes” within the “Business operations and financial activities” skills cluster family.

Analyse market research data

A person working in this occupation might be likely to spend 4% of their time on this task.

This specific skill is part of the “Analyse market data and trends” within the “Data, analytics, and databases” skills cluster family.

Deliver, publish, broadcast or distribute final audio or visual media product

A person working in this occupation might be likely to spend 4% of their time on this task.

This specific skill is part of the “Manage digital data or recordings” within the “Records, documentation, reports and research” skills cluster family.

Analyse data to inform operational decisions or activities

A person working in this occupation might be likely to spend 3% of their time on this task.

This specific skill is part of the “Use data to inform operational decisions” within the “Data, analytics, and databases” skills cluster family.

Estimate cost or material requirements

A person working in this occupation might be likely to spend 3% of their time on this task.

This specific skill is part of the “Estimate labour, materials and project costs” within the “Construction” skills cluster family.

Advise others on business or operational matters

A person working in this occupation might be likely to spend 2% of their time on this task.

This specific skill is part of the “Communicate and collaborate” within the “Communication and collaboration” skills cluster family.

Develop social media materials

A person working in this occupation might be likely to spend 2% of their time on this task.

This specific skill is part of the “Prepare information or website content” within the “Records, documentation, reports and research” skills cluster family.

Monitor external affairs or events affecting business operations

A person working in this occupation might be likely to spend 2% of their time on this task.

This specific skill is part of the “Undertake business processes” within the “Business operations and financial activities” skills cluster family.

Develop marketing plans or strategies for environmental initiatives

A person working in this occupation might be likely to spend 2% of their time on this task.

This specific skill is part of the “Develop marketing plans” within the “Sales and marketing” skills cluster family.

Conduct opinion surveys or needs assessments

A person working in this occupation might be likely to spend 1% of their time on this task.

This specific skill is part of the “Assess and advise on public opinions” within the “Communication and collaboration” skills cluster family.

Coordinate special events or programs

A person working in this occupation might be likely to spend 1% of their time on this task.

This specific skill is part of the “Coordinate recreational activities or special events” within the “Recreation and sporting events” skills cluster family.

Design websites or applications

A person working in this occupation might be likely to spend 1% of their time on this task.

This specific skill is part of the “Develop websites or software” within the “Digital technologies and electronics” skills cluster family.

Negotiate contracts for transportation, distribution or logistics services

A person working in this occupation might be likely to spend 1% of their time on this task.

This specific skill is part of the “Negotiate purchases or contracts” within the “Business operations and financial activities” skills cluster family.

Develop sustainable organisational policies or practices

A person working in this occupation might be likely to spend 0.78% of their time on this task.

This specific skill is part of the “Establish organisational policies or programs” within the “Business operations and financial activities” skills cluster family.

Recommend organisational process or policy changes

A person working in this occupation might be likely to spend 0.78% of their time on this task.

This specific skill is part of the “Establish organisational policies or programs” within the “Business operations and financial activities” skills cluster family.

Social media platforms

Software or website used to publish and share text, visual, audio, and other content to the general public or selective closed groups

Graphics or photo imaging software

Software used to produce, edit, and manipulate digital images and other graphical content

Customer relationship management CRM software

Software used to track and record customer data and interactions, monitor services levels, and aid in the identification of sales and marketing opportunities

Statistical and data analysis software

Software used to support the process of analysing, modelling, and reporting of large datasets

Enterprise resource planning ERP software

Software used to provide a central data source for corporate/organisational information, and enable a variety of business functions including HR, other resource management, reporting, and financial management

Business intelligence and decision support software

Software that supports the gathering, storage, analysis and reporting of data required to make strategic business decisions

Document management and code versioning software

Software that uses electronic file versioning and indexing to manage and archive all changes made to electronic files and IT code progressions

Web page creation and editing software

Software used to build and edit web pages including design and layout, features, functionality, and content. May utilise coding or drag-and-drop features