Sales And Marketing Managers
Sales and Marketing Managers plan, organise, direct, control and coordinate activities concerning the sales and marketing of an enterprise or organisation, or of enterprises that provide sales and marketing services to other enterprises and organisations.
Develop marketing plans or strategies
Develop marketing plans or strategies
A person working in this occupation might be likely to spend 20% of their time on this task.
This specific skill is part of the “Develop marketing plans” within the “Sales and marketing” skills cluster family.
Confer with peers to accomplish work
Confer with peers to accomplish work
A person working in this occupation might be likely to spend 14% of their time on this task.
This specific skill is part of the “Communicate and collaborate” within the “Communication and collaboration” skills cluster family.
Direct sales, marketing or customer service activities
Direct sales, marketing or customer service activities
A person working in this occupation might be likely to spend 12% of their time on this task.
This specific skill is part of the “Manage services, staff or activities” within the “Business operations and financial activities” skills cluster family.
Supervise employees
Supervise employees
A person working in this occupation might be likely to spend 12% of their time on this task.
This specific skill is part of the “Supervise staff” within the “Human resources” skills cluster family.
Evaluate program effectiveness
Evaluate program effectiveness
A person working in this occupation might be likely to spend 8% of their time on this task.
This specific skill is part of the “Establish organisational policies or programs” within the “Business operations and financial activities” skills cluster family.
Compile operational data
Compile operational data
A person working in this occupation might be likely to spend 6% of their time on this task.
This specific skill is part of the “Manage or document operational procedure or process” within the “Operating procedures and processes” skills cluster family.
Determine pricing or monetary policies
Determine pricing or monetary policies
A person working in this occupation might be likely to spend 5% of their time on this task.
This specific skill is part of the “Conduct financial transactions or processes” within the “Business operations and financial activities” skills cluster family.
Analyse market research data
Analyse market research data
A person working in this occupation might be likely to spend 5% of their time on this task.
This specific skill is part of the “Analyse market data and trends” within the “Data, analytics, and databases” skills cluster family.
Analyse data to inform operational decisions or activities
Analyse data to inform operational decisions or activities
A person working in this occupation might be likely to spend 4% of their time on this task.
This specific skill is part of the “Use data to inform operational decisions” within the “Data, analytics, and databases” skills cluster family.
Estimate cost or material requirements
Estimate cost or material requirements
A person working in this occupation might be likely to spend 4% of their time on this task.
This specific skill is part of the “Estimate labour, materials and project costs” within the “Construction” skills cluster family.
Advise others on business or operational matters
Advise others on business or operational matters
A person working in this occupation might be likely to spend 3% of their time on this task.
This specific skill is part of the “Communicate and collaborate” within the “Communication and collaboration” skills cluster family.
Monitor external affairs or events affecting business operations
Monitor external affairs or events affecting business operations
A person working in this occupation might be likely to spend 2% of their time on this task.
This specific skill is part of the “Undertake business processes” within the “Business operations and financial activities” skills cluster family.
Develop marketing plans or strategies for environmental initiatives
Develop marketing plans or strategies for environmental initiatives
A person working in this occupation might be likely to spend 2% of their time on this task.
This specific skill is part of the “Develop marketing plans” within the “Sales and marketing” skills cluster family.
Conduct opinion surveys or needs assessments
Conduct opinion surveys or needs assessments
A person working in this occupation might be likely to spend 1% of their time on this task.
This specific skill is part of the “Assess and advise on public opinions” within the “Communication and collaboration” skills cluster family.
Coordinate special events or programs
Coordinate special events or programs
A person working in this occupation might be likely to spend 1% of their time on this task.
This specific skill is part of the “Coordinate recreational activities or special events” within the “Recreation and sporting events” skills cluster family.
Negotiate contracts for transportation, distribution or logistics services
Negotiate contracts for transportation, distribution or logistics services
A person working in this occupation might be likely to spend 1% of their time on this task.
This specific skill is part of the “Negotiate purchases or contracts” within the “Business operations and financial activities” skills cluster family.
Develop sustainable organisational policies or practices
Develop sustainable organisational policies or practices
A person working in this occupation might be likely to spend 1% of their time on this task.
This specific skill is part of the “Establish organisational policies or programs” within the “Business operations and financial activities” skills cluster family.
Recommend organisational process or policy changes
Recommend organisational process or policy changes
A person working in this occupation might be likely to spend 1% of their time on this task.
This specific skill is part of the “Establish organisational policies or programs” within the “Business operations and financial activities” skills cluster family.
Develop promotional materials
Develop promotional materials
A person working in this occupation might be likely to spend 7% of their time on this task.
This specific skill is part of the “Conduct sales and marketing activities” within the “Sales and marketing” skills cluster family.
Confer with peers to accomplish work
Confer with peers to accomplish work
A person working in this occupation might be likely to spend 7% of their time on this task.
This specific skill is part of the “Communicate and collaborate” within the “Communication and collaboration” skills cluster family.
Develop social media materials
Develop social media materials
A person working in this occupation might be likely to spend 7% of their time on this task.
This specific skill is part of the “Prepare information or website content” within the “Records, documentation, reports and research” skills cluster family.
Develop marketing plans or strategies
Develop marketing plans or strategies
A person working in this occupation might be likely to spend 6% of their time on this task.
This specific skill is part of the “Develop marketing plans” within the “Sales and marketing” skills cluster family.
Establish interpersonal business relationships to facilitate work activities
Establish interpersonal business relationships to facilitate work activities
A person working in this occupation might be likely to spend 6% of their time on this task.
This specific skill is part of the “Communicate and collaborate” within the “Communication and collaboration” skills cluster family.
Examine marketing materials to ensure compliance with policies or regulations
Examine marketing materials to ensure compliance with policies or regulations
A person working in this occupation might be likely to spend 6% of their time on this task.
This specific skill is part of the “Analyse and evaluate documentation or technical information” within the “Work activities preparation” skills cluster family.
Advise others on business or operational matters
Advise others on business or operational matters
A person working in this occupation might be likely to spend 5% of their time on this task.
This specific skill is part of the “Communicate and collaborate” within the “Communication and collaboration” skills cluster family.
Conduct employee training programs
Conduct employee training programs
A person working in this occupation might be likely to spend 5% of their time on this task.
This specific skill is part of the “Train staff” within the “Human resources” skills cluster family.
Promote goods, services, or programs
Promote goods, services, or programs
A person working in this occupation might be likely to spend 4% of their time on this task.
This specific skill is part of the “Conduct sales and marketing activities” within the “Sales and marketing” skills cluster family.
Advise customers on technical or procedural issues
Advise customers on technical or procedural issues
A person working in this occupation might be likely to spend 4% of their time on this task.
This specific skill is part of the “Communicate and collaborate” within the “Communication and collaboration” skills cluster family.
Direct organisational operations, projects or services
Direct organisational operations, projects or services
A person working in this occupation might be likely to spend 3% of their time on this task.
This specific skill is part of the “Manage services, staff or activities” within the “Business operations and financial activities” skills cluster family.
Evaluate employee performance
Evaluate employee performance
A person working in this occupation might be likely to spend 3% of their time on this task.
This specific skill is part of the “Staff performance management” within the “Performance evaluation and efficiency improvement” skills cluster family.
Supervise employees
Supervise employees
A person working in this occupation might be likely to spend 3% of their time on this task.
This specific skill is part of the “Supervise staff” within the “Human resources” skills cluster family.
Maintain knowledge of current developments in area of expertise
Maintain knowledge of current developments in area of expertise
A person working in this occupation might be likely to spend 3% of their time on this task.
This specific skill is part of the “Undertake or provide professional skill and knowledge development” within the “Human resources” skills cluster family.
Implement organisational process or policy changes
Implement organisational process or policy changes
A person working in this occupation might be likely to spend 3% of their time on this task.
This specific skill is part of the “Establish organisational policies or programs” within the “Business operations and financial activities” skills cluster family.
Monitor performance of organisational members or partners
Monitor performance of organisational members or partners
A person working in this occupation might be likely to spend 3% of their time on this task.
This specific skill is part of the “Undertake human resources activities” within the “Human resources” skills cluster family.
Coordinate special events or programs
Coordinate special events or programs
A person working in this occupation might be likely to spend 3% of their time on this task.
This specific skill is part of the “Coordinate recreational activities or special events” within the “Recreation and sporting events” skills cluster family.
Analyse data to assess operational or project effectiveness
Analyse data to assess operational or project effectiveness
A person working in this occupation might be likely to spend 2% of their time on this task.
This specific skill is part of the “Use data to inform operational decisions” within the “Data, analytics, and databases” skills cluster family.
Coordinate operational activities with external stakeholders
Coordinate operational activities with external stakeholders
A person working in this occupation might be likely to spend 2% of their time on this task.
This specific skill is part of the “Collaborate with stakeholders” within the “Communication and collaboration” skills cluster family.
Manage organisational or project budgets
Manage organisational or project budgets
A person working in this occupation might be likely to spend 2% of their time on this task.
This specific skill is part of the “Manage operational budgets” within the “Business operations and financial activities” skills cluster family.
Direct sales, marketing or customer service activities
Direct sales, marketing or customer service activities
A person working in this occupation might be likely to spend 2% of their time on this task.
This specific skill is part of the “Manage services, staff or activities” within the “Business operations and financial activities” skills cluster family.
Direct financial operations
Direct financial operations
A person working in this occupation might be likely to spend 2% of their time on this task.
This specific skill is part of the “Manage, monitor and undertake financial activities” within the “Business operations and financial activities” skills cluster family.
Conduct opinion surveys or needs assessments
Conduct opinion surveys or needs assessments
A person working in this occupation might be likely to spend 2% of their time on this task.
This specific skill is part of the “Assess and advise on public opinions” within the “Communication and collaboration” skills cluster family.
Compile operational data
Compile operational data
A person working in this occupation might be likely to spend 2% of their time on this task.
This specific skill is part of the “Manage or document operational procedure or process” within the “Operating procedures and processes” skills cluster family.
Prepare operational budgets
Prepare operational budgets
A person working in this occupation might be likely to spend 1% of their time on this task.
This specific skill is part of the “Manage operational budgets” within the “Business operations and financial activities” skills cluster family.
Prepare financial documents, reports or budgets
Prepare financial documents, reports or budgets
A person working in this occupation might be likely to spend 1% of their time on this task.
This specific skill is part of the “Undertake financial reporting, documentation and analysis” within the “Business operations and financial activities” skills cluster family.
Negotiate sales or lease agreements for goods or services
Negotiate sales or lease agreements for goods or services
A person working in this occupation might be likely to spend 1% of their time on this task.
This specific skill is part of the “Negotiate purchases or contracts” within the “Business operations and financial activities” skills cluster family.
Create marketing materials
Create marketing materials
A person working in this occupation might be likely to spend 1% of their time on this task.
This specific skill is part of the “Conduct sales and marketing activities” within the “Sales and marketing” skills cluster family.
Manage operations, research or logistics projects
Manage operations, research or logistics projects
A person working in this occupation might be likely to spend 1% of their time on this task.
This specific skill is part of the “Operations research and management” within the “Data, analytics, and databases” skills cluster family.
Represent the organisation in external relations
Represent the organisation in external relations
A person working in this occupation might be likely to spend 0.00% of their time on this task.
This specific skill is part of the “Collaborate with stakeholders” within the “Communication and collaboration” skills cluster family.
Malaysia Standard Industrial Classification (MSIC)
National Education Code (NEC)
0311: Economics
0411: Accounting, Auditing and Taxation
0412: Finance, Banking and Insurance
0414: Management and Administration
0415: Marketing and Advertising
Cluster Families
Key
T
Trending Skills
Skills that have increased in demand over the past few years based on job advertisement data
E
Emerging Skills
Skills that are new to this occupation within the last five years based on job advertisement data
Job advertisement data is current to 31 December 2021