Represent the organisation in external relations

Managing Directors and Chief Executives formulate and review policies and plan, direct, coordinate and evaluate the overall activities of enterprises or organisations (except special interest organisations and government departments) with the support of other managers, usually within guidelines established by a board of directors or a governing body to whom they are answerable for the operations undertaken and results.

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Policy and Planning Managers plan, organise, coordinate and advise on policy and strategic planning activities within the government or for non-government organisations and private sector agencies, or manage the activities of enterprises that provide policy and strategic planning services.

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Sales and Marketing Managers plan, organise, direct, control and coordinate activities concerning the sales and marketing of an enterprise or organisation, or of enterprises that provide sales and marketing services to other enterprises and organisations.

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